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Writer's pictureHarvey

Financial Services Tokenized Series: JPMorgan's Digital Asset Strategy

Updated: Nov 1

JPMorgan is the biggest systemic bank in the world. It is also the Wall Street bank investing the most resources into building its digital asset capabilities and product offerings. It is a flag bearer for the banking industry when it comes to tokenization adoption.


So when J.P. Morgan Onyx’s Head, Umar Farooq, told the world at Consensus 2024 this week, that "the number of transactions explode by factors of ten" on the Onyx blockchain since the enabling of programmability late last year, my interest was naturally piqued.


The fact that the activities on its Onyx blockchain is surging tenfold brings to mind a few questions:


  1. What are JPMorgan’s main digital asset products and how is it scaling them?

  2. What does this signal about the likely adoption path for other banks?

  3. What does this mean for the adoption path of various tokenized products?


In this week’s newsletter, I will map out JPMorgan’s various digital asset products and GTM strategies.


Let’s dive in.



Onyx Product Offerings


JPMorgan has 4 main main product categories:


  1. Liink (Interbank data sharing)

  2. Coin System (JPM Coin)

  3. Digital Asset (Tokenized assets)

  4. Blockchain Launch (Internal blockchain R&D team)


Given our focus on tokenization, we will be focusing on Coin System and Digital Asset product categories.


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