Franklin Templeton partners with Ondo Finance to tokenize ETFs for 24/7 trading

Franklin Templeton is teaming up with Ondo Finance to launch 5 tokenized versions of its ETFs, enabling round-the-clock access via crypto wallets. The model removes reliance on brokerage accounts and traditional market hours that have long defined investing.

Source: Bloomberg

➡️ Why this matters

1️⃣ Tokenized equities are entering scale phase

While Nasdaq and NYSE are building the infrastructure for institutional buyside and corporate issuers, the third party issuer mode is scaling adoption amongst non-US retail investors and crypto natives.

With Ondo already commanding ~60% market share, $1B+ AUM and $10B+ in trading volume, asset managers are now moving from observation to participation.

2️⃣ ETFs are emerging as a popular format

Among hundreds of tokenized equities, ETFs are leading adoption due to their diversification and familiarity. Ondo’s tokenized SPDR S&P 500 ETF Trust (~$33M) and Invesco QQQ Trust (~$24M) both rank among the top products.

3️⃣ Wallet-based investing is the endgame

The shift from accounts to wallets fundamentally changes distribution, custody, and user access. Franklin Templeton has been one of the earliest institutional advocates of this model. And this is the latest initiative in that direction. 

This partnership signals a clear intent: capture early market share and establish position before institutional rails fully come online.

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