The Next Big On-Ramp for Digital Assets? Retailers
- Harvey
- Oct 22
- 3 min read
CNBC recently reported that OnePay Cash, majority owned by Walmart and fully integrated with Walmart’s digital and physical channels, is launching crypto trading and custody via partnership with Zerohash, a crypto infrastructure firm. And that users will be able to pay using crypto at Walmart.
This move isn’t about speculation. It signals a broader transformation where consumer fintechs and large retailers are merging into a single ecosystem: one that blends commerce, banking, and digital assets.
In this Weekly Research, we explore:
Why consumer fintechs want deep retail integrations
How crypto is becoming their killer growth tool
What this convergence means for the future of digital-asset adoption on-ramp
Let’s dive in.
Crypto and Digital Assets: Fintech’s New Growth Engine
According to CNBC, OnePay currently ranks #5 on Apple’s finance app chart, behind only PayPal, Cash App, and Venmo - all of which already enable crypto trading and payments.
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