Last week was busy. There was a noticeable increase in the number of GTM advisory calls I had. This uptick could be a positive indicator for the space, suggesting a growing interest and confidence. However, a recurring theme across these conversations was the heavy focus on product development. While the passion for innovation was evident, most discussions centered on comparing tokenized products to their traditional financial counterparts. The common consensus was that these

Tokenization saves cost. Does tokenization really save cost? Under what conditions does tokenization make sense? Most readers are likely to be familiar with the first of the three lines from above. Indeed it is the most frequently used marketing narrative in the entire tokenization history. However a builder in the space or an Insiders Club member may find line 2 and 3 to be more representative or reflective of the reality on the ground. Given my GTM advisory interactions of