Stablecoin Monetization Demystified: GTM Verticals and Case Studies

Stablecoin news is non-stop, from corporate experiments to regulatory debates. One VC source complained to me recently that despite receiving stablecoin pitches everyday but none has a clear focus on where they are going to acquire customers from.

So if you're building a real business around stablecoins, how do you cut through the noise and zero in on signals that drive customers and revenue?

In a previous piece, I wrote that stablecoin payment use cases are concentrated in cross border money movement. But that’s still a broad category.

So here’s the real question: How do you narrow it down to addressable customers with urgent problems and money to spend?

In this Weekly Research, I will share what I have learned from stablecoin projects about the geographic and business verticals of the B2B stablecoin payment market that are seeing the most traction and what they mean for your go-to-market or BD strategy.

Let’s dive in.

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