Where to find onchain users, money and transaction volume for your product?

As more asset managers, financial institutions, and payment firms launch their digital asset products, speed to market is a vital competitive advantage. Being able to find and reach customers becomes the single most important factor in determining a product’s success or failure.

I wrote about how to think about this challenge from a geographic perspective before. But it is increasingly clear to me that many teams don’t actually know where their users or capital pools are; let alone how to access them. 

Almost all projects could use more effective distribution.

In this Weekly Research, I will break it down through three critical lenses:

• Money Centers: total AUM controlled by projects is $450B+

• User Centers: total no.of active wallets is in 10s of millions

• Usage Centers: total onchain transaction volume exceeds $1T+

The opportunity is massive, provided if you know how to tap in.

Let’s dive in.

Money Centers

If you are running an AUM business, the speed by which you can reach and win over the largest pools of money onchain defines your success or failure. 

In traditional finance, money aggregates in banks and funds. In crypto, it aggregates in two places: applications and wallets.

The most valuable onchain applications either control massive user flows or massive capital flows. If you are looking for capital, focus on the latter. Below are where the largest pools of capital sit in crypto.

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